Publications (195) Publications de JOSÉ LUIS VÁZQUEZ BURGUETE

2023

  1. Aceite de palma y sostenibilidad: un estudio exploratorio sobre conocimiento y percepción por parte de los consumidores

    Responsibility and Sustainability, Vol. 8, Núm. 1, pp. 61-69

  2. Definition of Corporate Social Responsibility as a Management Philosophy Oriented towards the Management of Externalities: Proposal and Argumentation

    Sustainability (Switzerland), Vol. 15, Núm. 13

  3. La RSC en la F1

    Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, Vol. 10, Núm. 4, pp. 21-29

  4. La concienciación hacia el consumo responsable: ecoetiquetas, reclamos y requerimientos normativos

    Derecho, economía y empresa: cuestiones prácticas actuales (Colex), pp. 131-140

  5. Responsabilidad Social Corporativa “The Walt Disney Company”

    Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, Vol. 10, Núm. 3, pp. 44-53

  6. Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

    Springer, pp. 302

  7. Segmentation of consumers based on awareness, attitudes and use of sustainability labels in the purchase of commonly used products

    Sustainable Production and Consumption, Vol. 38, pp. 115-129

  8. Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women

    Responsible Consumption and Sustainability. Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer), pp. 229-247

  9. Theoretical Background: Responsible Consumption and Sustainability— Corporate Social Responsibility, Social Marketing, and Behavioral Economic Approaches

    Responsible Consumption and Sustainability. Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer), pp. 1-29

2022

  1. Ausonia y Carrefour: #LaCienciaEsPodeROSA

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 40-49

  2. Cause-related marketing: case studies from a global perspective (Springer, 2021)

    Responsibility and Sustainability, Vol. 7, Núm. 1, pp. 69-71

  3. La sostenibilidad como factor clave en el sector textil y de la moda bajo la perspectiva del consumidor

    Responsibility and Sustainability, Vol. 7, Núm. 1, pp. 38-54

  4. Las Becas Ralbar de la Fundación Banco Sabadell y el proyecto "Digitalización rural"

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 71-78

  5. Make-a-wish y su estrategia de marketing

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 50-60

  6. ¿Nos tomamos en serio al consumidor consciente?

    Investigación y marketing, Núm. 154, pp. 24-29

2021

  1. A Case Study of a Socially Responsible Entrepreneurship: The Local Action Group POEDA

    Social Innovation and Entrepreneurship in the Fourth Sector Sustainable Best-Practices from Across the World (Springer Nature), pp. 89-102

  2. A Case Study of a Socially Responsible Entrepreneurship: The Local Action Group POEDA

    Social Innovation and Entrepreneurship in the Fourth Sector: Sustainable Best-Practices from Across the World (Springer Suiza), pp. 89-102