Publicaciones (183) Publicaciones de JOSÉ LUIS VÁZQUEZ BURGUETE

2024

  1. Corporate Social Responsibility and Financial Performance: A Relationship Mediated by Stakeholder Satisfaction

    Administrative Sciences, Vol. 14, Núm. 1

2023

  1. Definition of Corporate Social Responsibility as a Management Philosophy Oriented towards the Management of Externalities: Proposal and Argumentation

    Sustainability (Switzerland), Vol. 15, Núm. 13

  2. La concienciación hacia el consumo responsable: ecoetiquetas, reclamos y requerimientos normativos

    Derecho, economía y empresa: cuestiones prácticas actuales (Colex), pp. 131-140

  3. Segmentation of consumers based on awareness, attitudes and use of sustainability labels in the purchase of commonly used products

    Sustainable Production and Consumption, Vol. 38, pp. 115-129

2022

  1. Ausonia y Carrefour: #LaCienciaEsPodeROSA

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 40-49

  2. Cause-related marketing: case studies from a global perspective (Springer, 2021)

    Responsibility and Sustainability, Vol. 7, Núm. 1, pp. 69-71

  3. La sostenibilidad como factor clave en el sector textil y de la moda bajo la perspectiva del consumidor

    Responsibility and Sustainability, Vol. 7, Núm. 1, pp. 38-54

  4. Las Becas Ralbar de la Fundación Banco Sabadell y el proyecto "Digitalización rural"

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 71-78

  5. Make-a-wish y su estrategia de marketing

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 50-60

  6. ¿Nos tomamos en serio al consumidor consciente?

    Investigación y marketing, Núm. 154, pp. 24-29

2021

  1. A Case Study of a Socially Responsible Entrepreneurship: The Local Action Group POEDA

    Social Innovation and Entrepreneurship in the Fourth Sector Sustainable Best-Practices from Across the World (Springer Nature), pp. 89-102

  2. A Puntadas: Una empresa rentable y socialmente responsable

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. AUARA: El agua que traspasa fronteras

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  4. Adopta un bar: “arrima el hombro ahora, empina el codo después”

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  5. Aquí tú eres el king

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  6. Becomely

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  7. COVID-19 Pandemic and Social Marketing: Enhancing Quality of Life in a Global Health Crisis

    Applying Quality of Life Research, pp. 73-115

  8. España es mucho mundo

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  9. Fundación Teodora

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  10. Guía Heineken de actuación para restaurantes y bares

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times