Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
Revista:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Ano de publicación: 2018

Volume: 24

Número: 3

Páxinas: 304-319

Tipo: Artigo

DOI: 10.1080/13527266.2018.1425194 GOOGLE SCHOLAR
Fonte de datos: Scopus