Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
Aldizkaria:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Argitalpen urtea: 2018

Alea: 24

Zenbakia: 3

Orrialdeak: 304-319

Mota: Artikulua

DOI: 10.1080/13527266.2018.1425194 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus