Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
Zeitschrift:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Datum der Publikation: 2018

Ausgabe: 24

Nummer: 3

Seiten: 304-319

Art: Artikel

DOI: 10.1080/13527266.2018.1425194 GOOGLE SCHOLAR
Datenquelle: Scopus