Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
Journal:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Year of publication: 2018

Volume: 24

Issue: 3

Pages: 304-319

Type: Article

DOI: 10.1080/13527266.2018.1425194 GOOGLE SCHOLAR
Data source: Scopus