Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
Revue:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Année de publication: 2018

Volumen: 24

Número: 3

Pages: 304-319

Type: Article

DOI: 10.1080/13527266.2018.1425194 GOOGLE SCHOLAR
La source de données: Scopus