Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

  1. Sahelices-Pinto, C.
  2. Lanero-Carrizo, A.
  3. Vázquez-Burguete, J.L.
Revista:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Any de publicació: 2018

Volum: 24

Número: 3

Pàgines: 304-319

Tipus: Article

DOI: 10.1080/13527266.2018.1425194 GOOGLE SCHOLAR
Font de les dades: Scopus