Variables que influyen en la actitud hacia el marketing con causa y determinantes de la satisfacción y la lealtad en la "compra solidaria"
- Galán Ladero, María Mercedes
- Clementina Galera Casquet Director
Defence university: Universidad de Extremadura
Fecha de defensa: 25 November 2011
- Miguel Antonio Santesmases Mestre Chair
- Alejandro del Moral Agúndez Secretary
- Joâo Manuel de Frias Viegas Proença Committee member
- Iñaki García Arrizabalaga Committee member
- J. L. Vázquez Burguete Committee member
Type: Thesis
Abstract
The main aim of this doctoral thesis is to analyze the antecedents and consequences of the consumer attitudes toward cause-related marketing. This thesis is divided into 8 chapters, which develop the different parts of this research.