Variables que influyen en la actitud hacia el marketing con causa y determinantes de la satisfacción y la lealtad en la "compra solidaria"

  1. Galán Ladero, María Mercedes
Supervised by:
  1. Clementina Galera Casquet Director

Defence university: Universidad de Extremadura

Fecha de defensa: 25 November 2011

Committee:
  1. Miguel Antonio Santesmases Mestre Chair
  2. Alejandro del Moral Agúndez Secretary
  3. Joâo Manuel de Frias Viegas Proença Committee member
  4. Iñaki García Arrizabalaga Committee member
  5. J. L. Vázquez Burguete Committee member

Type: Thesis

Teseo: 316075 DIALNET

Abstract

The main aim of this doctoral thesis is to analyze the antecedents and consequences of the consumer attitudes toward cause-related marketing. This thesis is divided into 8 chapters, which develop the different parts of this research.