Publicacións nas que colabora con PABLO GUTIÉRREZ RODRÍGUEZ (51)

2018

  1. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs

    Journal of Food Products Marketing, Vol. 24, Núm. 3, pp. 328-347

  2. The Contribution of Smart Cities to Quality of Life from the View of Citizens

    ENTREPRENEURIAL, INNOVATIVE AND SUSTAINABLE ECOSYSTEMS: BEST PRACTICES AND IMPLICATIONS FOR QUALITY OF LIFE (SPRINGER INTERNATIONAL PUBLISHING AG), pp. 55-66

2017

  1. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case

    Economic Research-Ekonomska Istrazivanja , Vol. 30, Núm. 1, pp. 290-301

  2. Young Adult Propensity to Join Voluntary Associations: The Role of Civic Engagement and Motivations

    Nonprofit and Voluntary Sector Quarterly, Vol. 46, Núm. 5, pp. 1006-1029

2016

  1. SMART CITIES IN GLOBAL SOCIETIES: A CONCEPTUAL REVIEW WITH SPANISH CITIZENS

    GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, 16TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS, PTS I-V

2015

  1. Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain

    International Review on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 237-251

2013

  1. El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro?

    Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales, Núm. 1, pp. 117-141

2012

  1. An analysis of the reasons attributed by Spanish undergraduates to CSR in organizations and its implications for consumer behavior

    Ekonomska Istrazivanja, pp. 69-82

  2. Analyzing patters of use of electronic books i a sample of Spanish undergraduates: implications for marketing in university libraries

    Proceedings 33rd Annual Conference of the European Group for Public Administration, Permanent Study Group Public and Nonprofit marketing, Bucharest, Romania, septembre 2011

  3. The results of education in university: Does it foster students' propensity towards entrepreneurial careers?

    The Shift to the Entrepreneurial Society: A Built Economy in Education, Sustainability and Regulation (Edward Elgar Publishing Ltd.), pp. 15-30

  4. Veinticinco años del comercio en León: nuevos vientos, nuevas realidades ...

    XXV años de economistas y economía leonesa (Colegio de Economistas de León), pp. 81-103

2011

  1. Evaluación de la conducta emprendedora en estudiantes universitarios. Implicaciones para el diseño de programas académicos

    Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales, Núm. 12, pp. 219-243

  2. Fostering entrepreneurship at the university: A Spanish empirical study

    Transylvanian Review of Administrative Sciences, pp. 252-276

  3. La educación de competencias emprendedoras en la universidad como fuente de innovación: ¿Qué opinan los estudiantes?

    Actas del 12.º Congreso de Economía de Castilla y León

  4. The impact of entrepreneurship education in European universities: An intention-based approach analyzed in the Spanish area

    International Review on Public and Nonprofit Marketing, Vol. 8, Núm. 2, pp. 111-130

2010

  1. Aspectos comerciales en la creación de empresas

    Pon en marcha tus ideas: diez lecturas de introducción a la creación de empresas de servicios (Servicio de Publicaciones), pp. 97-108

  2. EFECTIVENESS OF ANTI-DRUG CAMPAIGNS. AN EXPLORATORY ANALYSIS IN THE YOUNG SPANISH PEOPLE

    REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING

  3. ENTREPRENEURSHIP EDUCATION: A NEW PRODUCT FOR NEW SOCIAL NEEDS

    REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING

  4. El círculo de la credibilidad en los modelos de satisfacción de las administraciones públicas locales

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 245

  5. La efectividad de las campañas de comunicación anti-tabaco en los jóvenes españoles: Un análisis exploratorio

    aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 1, pp. 14-31