Argitalpenak (48) Ikertzaileren baten partaidetza izan duten argitalpenak

2024

  1. Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor

    Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 45-52

  2. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  3. Women's happiness and brand content marketing

    Management Decision, Vol. 62, Núm. 2, pp. 450-470

  4. ¿Pueden la inteligencia artificial y el neuromarketing medir la felicidad?

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 121-144

2023

  1. Big data in tourism marketing: past research and future opportunities

    Spanish Journal of Marketing - ESIC

  2. Biochemical Profile and Antioxidant Properties of Propolis from Northern Spain

    Foods, Vol. 12, Núm. 23

  3. Co-creating a city brand image based on cultural identity: the case of Cali and the Salsa music and dance scene

    International Journal of Tourism Cities, Vol. 9, Núm. 3, pp. 636-655

  4. Dinámicas de población y vivienda en las áreas urbanas de un grupo de ciudades medias españolas no integradas en áreas metropolitanas

    EURE, Vol. 49, Núm. 148

  5. Electroencephalography in consumer behaviour and marketing: a science mapping approach

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  6. Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem

    Place Branding and Public Diplomacy, Vol. 19, Núm. 1, pp. 155-166

  7. Inteligencia artificial y "web scraping" aplicado al aprendizaje de investigación de mercados

    Construyendo la educación del futuro en áreas de ingeniería, economía y STEM (Dykinson), pp. 487-507

  8. Las personas mayores de 65 años en España: un enfoque exploratorio regional

    Anales de geografía de la Universidad Complutense, Vol. 43, Núm. 1, pp. 77-107

  9. Sustainable Food, Key for the Future of the Planet: Getting to Know the European Consumer of Sustainable Products

    Springer Proceedings in Earth and Environmental Sciences (Springer Nature), pp. 124-138

  10. Sustainable Food, Key for the Future of the Planet: Getting to Know the European Consumer of Sustainable Products

    Global Challenges for a Sustainable Society: EURECA-PRO The European University for Responsible Consumption and Production (Springer Suiza), pp. 124-138

2022

  1. Certification of Natural Wine: Policy Controversies and Future Prospects

    Frontiers in Sustainable Food Systems, Vol. 6, pp. 1-5

  2. Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

    International Journal of Wine Business Research, Vol. 34, Núm. 2, pp. 308-328

  3. Country image effects after the Brexit crisis. A cross-cultural comparison

    Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513

  4. Customer Engagement in Emerging Markets: Framework and Propositions

    Organizations and Markets in Emerging Economies, Vol. 13, Núm. 2, pp. 284-299

  5. Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context

    Agriculture (Switzerland), Vol. 12, Núm. 12

  6. EP05.02-002 Who Benefits More of Durvalumab after Chemoradiotherapy (CRT) in Real-World Patients with Locally Advanced Non-Small-Cell Lung Cancer (NSCLC)?

    Journal of Thoracic Oncology, Vol. 17, Núm. 9, pp. S283