Departament: DIRECCIÓN Y ECONOMÍA DE LA EMPRESA

Institut d'investigació: FACULTAD DE CC. ECONÓMICAS Y EMPRES.

Àrea: Comercialització i Investigació de Mercats

Grup d'investigació: MKTING RESEARCH

Correu: sblanm@unileon.es

Web personal: http://sofiablanco.es/

Sofía Blanco-Moreno is a Marketing and Tourism expert with a specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also a PhD student and an assistant professor at the University of León (Spain), and she has worked as a Digital Marketing expert on international companies such as Meliá Hotels. She has received several research awards, such as the best communication at the AIRSI and AIM 2023 conferences, I UAM-ASSECO Business Case Award 2022 and "Proof of concept" within the University-Business Knowledge Transfer Plan for the platform Photo Data Tour Analytics (https://mktingphotodatatour.unileon.es/) LINKEDIN: https://www.linkedin.com/in/sofia-blanco-moreno/