Publicaciones (10) Publicaciones de SOFÍA BLANCO MORENO

2024

  1. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  2. Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor

    Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 45-52

  3. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  4. Women's happiness and brand content marketing

    Management Decision, Vol. 62, Núm. 2, pp. 450-470

  5. ¿Pueden la inteligencia artificial y el neuromarketing medir la felicidad?

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 121-144

2023

  1. Big data in tourism marketing: past research and future opportunities

    Spanish Journal of Marketing - ESIC

  2. Inteligencia artificial y "web scraping" aplicado al aprendizaje de investigación de mercados

    Construyendo la educación del futuro en áreas de ingeniería, economía y STEM (Dykinson), pp. 487-507

  3. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457

  4. Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach

    Springer Proceedings in Earth and Environmental Sciences (Springer Nature), pp. 306-317

  5. Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach

    Global Challenges for a Sustainable Society: EURECA-PRO The European University for Responsible Consumption and Production (Springer Suiza), pp. 306-317