Department: DIRECCIÓN Y ECONOMÍA DE LA EMPRESA

Center: FACULTAD DE CC. ECONÓMICAS Y EMPRES.

Area: Marketing and Market Research

Research group: MKTING RESEARCH

Email: sblanm@unileon.es

Personal web: http://sofiablanco.es/

Doctor by the Universidad de León with the thesis AI-powered insights Analyzing visual and textual content on social media for destination marketing management 2024. Supervised by Dr. Ana María González Fernández, Dr. Nuria González Álvarez, Dr. Pablo Antonio Muñoz Gallego.

Sofía Blanco-Moreno is a Marketing and Tourism expert with a specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also a PhD student and an assistant professor at the University of León (Spain), and she has worked as a Digital Marketing expert on international companies such as Meliá Hotels. She has received several research awards, such as the best communication at the AIRSI and AIM 2023 conferences, I UAM-ASSECO Business Case Award 2022 and "Proof of concept" within the University-Business Knowledge Transfer Plan for the platform Photo Data Tour Analytics (https://mktingphotodatatour.unileon.es/) LINKEDIN: https://www.linkedin.com/in/sofia-blanco-moreno/