Department: DIRECCIÓN Y ECONOMÍA DE LA EMPRESA

Center: FACULTAD DE CC. ECONÓMICAS Y EMPRES.

Area: Marketing and Market Research

Research group: MKTING MKTING RESEARCH

Email: acosf@unileon.es

Doctor by the Universidad de León with the thesis Tourist decision-making through the lens of consumer neuroscience cognitive, emotional, and personality drivers 2024. Supervised by Dr. Ana María González Fernández, Dr. Carmen Rodríguez Santos.

Aroa Costa Feito is an Assistant Professor at the Faculty of Economics and Business at the University of León, and a PhD in consumer neuroscience at the same institution. With over 10 years of professional experience holding managerial positions in various companies within the tourism, technology, and sports sectors, she is committed to research using new neuroscientific and physiological techniques to contribute knowledge and improve society. She has been part of the research team for several national projects funded by the Ministry of Industry and Tourism, as well as international projects supported by the European Commission, all aimed at improving tourism resources, their management, and the possibilities they offer in enhancing the well-being of local communities and the natural environment. Likewise, she has led collaborative projects with private companies and public institutions, promoting University-Business knowledge transfer and providing value to society as a whole.