Publicacións (39) Publicacións de ROSANA FUENTES FERNÁNDEZ

2024

  1. Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

    British Food Journal

  2. The impact of firmographics on philanthropic engagement in the global wine industry

    Economics and Environmental Responsibility in the Global Beverage Industry (IGI Global), pp. 315-333

  3. Uncovering external factors that influence the acquisition of knowledge for innovative purposes

    Operational Research, Vol. 24, Núm. 3

2022

  1. Certification of Natural Wine: Policy Controversies and Future Prospects

    Frontiers in Sustainable Food Systems, Vol. 6, pp. 1-5

  2. Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

    International Journal of Wine Business Research, Vol. 34, Núm. 2, pp. 308-328

  3. Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context

    Agriculture (Switzerland), Vol. 12, Núm. 12

2021

  1. AUARA: El agua que traspasa fronteras

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  2. Aquí tú eres el king

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. El marketing como motor para el desarrollo del deporte y la cultura, la RSC en las acciones de marketing de Red Bull

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  4. Marketing sostenible: Starbucks

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  5. ¿Qué huella deberíamos dejar?

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

2020

  1. Philanthropic Wine Firms and Their CSR Communication

    Social Sustainability in the Global Wine Industry, pp. 185-200

2019

  1. Filantropía corporativa: influencia en la gestión empresarial vitivinícola

    Dykinson

2018

  1. An exploratory examination of philanthropy in the New Zealand, Spanish and US wine industries

    Wine Economics and Policy, Vol. 7, Núm. 1, pp. 35-44

  2. An exploratory study of wine business philanthropy in the USA

    International Journal of Wine Business Research, Vol. 30, Núm. 2, pp. 201-217

  3. Filantropía y Empresas Vitivinícolas.: Gestión de la información desde los medios sociales 2.0

    Obra digital: revista de comunicación, Núm. 15, pp. 13-29

  4. Responsabilidad Social de las empresas vitivinícolas desde la gestión de la información en RRSS

    Razón y palabra, Núm. 102, pp. 215-236

2017

  1. La documentación histórica y la era digital. El Archivo Histórico del Cabildo Metropolitano de Zaragoza

    Caracteres: estudios culturales y críticos de la esfera digital, Vol. 6, Núm. 1, pp. 103-136

  2. Social media as a means to access millennial wine consumers

    International Journal of Wine Business Research, Vol. 29, Núm. 3, pp. 269-284

2015

  1. An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited "Bierzo" Wine "Puerta del Viento" Case Study

    Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96