ROSANA
FUENTES FERNÁNDEZ
Profesora Contratado Doctor
Publicaciones (36) Publicaciones de ROSANA FUENTES FERNÁNDEZ
2022
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Certification of Natural Wine: Policy Controversies and Future Prospects
Frontiers in Sustainable Food Systems, Vol. 6, pp. 1-5
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Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry
International Journal of Wine Business Research, Vol. 34, Núm. 2, pp. 308-328
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Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context
Agriculture (Switzerland), Vol. 12, Núm. 12
2021
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AUARA: El agua que traspasa fronteras
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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Aquí tú eres el king
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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El marketing como motor para el desarrollo del deporte y la cultura, la RSC en las acciones de marketing de Red Bull
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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Marketing sostenible: Starbucks
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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¿Qué huella deberíamos dejar?
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
2020
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Philanthropic Wine Firms and Their CSR Communication
Social Sustainability in the Global Wine Industry, pp. 185-200
2018
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An exploratory examination of philanthropy in the New Zealand, Spanish and US wine industries
Wine Economics and Policy, Vol. 7, Núm. 1, pp. 35-44
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An exploratory study of wine business philanthropy in the USA
International Journal of Wine Business Research, Vol. 30, Núm. 2, pp. 201-217
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Filantropía y Empresas Vitivinícolas.: Gestión de la información desde los medios sociales 2.0
Obra digital: revista de comunicación, Núm. 15, pp. 13-29
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Responsabilidad Social de las empresas vitivinícolas desde la gestión de la información en RRSS
Razón y palabra, Núm. 102, pp. 215-236
2017
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La documentación histórica y la era digital. El Archivo Histórico del Cabildo Metropolitano de Zaragoza
Caracteres: estudios culturales y críticos de la esfera digital, Vol. 6, Núm. 1, pp. 103-136
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Social media as a means to access millennial wine consumers
International Journal of Wine Business Research, Vol. 29, Núm. 3, pp. 269-284
2015
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An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited "Bierzo" Wine "Puerta del Viento" Case Study
Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96
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An integral sustainable innovation and communication strategy: First non-sulfited “Bierzo” wine “Puerta del Viento” case study
Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave Macmillan), pp. 80-96
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Estrategias informativas en las primeras guerras del siglo XXI
Servicio de Publicaciones
2014
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Experiencia de aprendizaje colaborativo multidisciplinar en un BBANDPR
Fórmulas renovadas para la docencia superior (ACCI (Asociación Cultural y Científica Iberoamericana)), pp. 195-208