HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

  1. Orth, Ulrich R.
  2. Stoeckl, Albert
  3. Brouard, Joelle
  4. Cavicchi, Alessio
  5. Faraoni, Monica
  6. Larreina, Mikel
  7. Lecat, Benoit
  8. Olson, Janeen
  9. Rodriguez-Santos, Carmen
  10. Santini, Cristina
  11. Veale, Roberta
  12. Wilson, Damien
Libro:
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
  1. DeeterSchmelz, DR (coord.)

ISBN: 978-3-319-11796-6

Año de publicación: 2015

Páginas: 83-83

Congreso: Annual Conference of the Academy-of-Marketing-Science (AMS)

Tipo: Aportación congreso

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Fuente de los datos: WoS