HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

  1. Orth, Ulrich R.
  2. Stoeckl, Albert
  3. Brouard, Joelle
  4. Cavicchi, Alessio
  5. Faraoni, Monica
  6. Larreina, Mikel
  7. Lecat, Benoit
  8. Olson, Janeen
  9. Rodriguez-Santos, Carmen
  10. Santini, Cristina
  11. Veale, Roberta
  12. Wilson, Damien
Livre:
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
  1. DeeterSchmelz, DR (coord.)

ISBN: 978-3-319-11796-6

Année de publication: 2015

Pages: 83-83

Congreso: Annual Conference of the Academy-of-Marketing-Science (AMS)

Type: Communication dans un congrès

GOOGLE SCHOLAR
La source de données: WoS