HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

  1. Orth, Ulrich R.
  2. Stoeckl, Albert
  3. Brouard, Joelle
  4. Cavicchi, Alessio
  5. Faraoni, Monica
  6. Larreina, Mikel
  7. Lecat, Benoit
  8. Olson, Janeen
  9. Rodriguez-Santos, Carmen
  10. Santini, Cristina
  11. Veale, Roberta
  12. Wilson, Damien
Buch:
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
  1. DeeterSchmelz, DR (coord.)

ISBN: 978-3-319-11796-6

Datum der Publikation: 2015

Seiten: 83-83

Kongress: Annual Conference of the Academy-of-Marketing-Science (AMS)

Art: Konferenz-Beitrag

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Fuente de los datos: WoS