Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

  1. Orth, U.R.
  2. Stöckl, A.
  3. Brouard, J.
  4. Cavicchi, A.
  5. Faraoni, M.
  6. Larreina, M.
  7. Lecat, B.
  8. Olson, J.
  9. Rodriguez-Santos, C.
  10. Santini, C.
  11. Veale, R.
  12. Wilson, D.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Année de publication: 2015

Pages: 83

Type: Chapitre d'ouvrage

DOI: 10.1007/978-3-319-11797-3_52 GOOGLE SCHOLAR
La source de données: Scopus