Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

  1. Orth, U.R.
  2. Stöckl, A.
  3. Brouard, J.
  4. Cavicchi, A.
  5. Faraoni, M.
  6. Larreina, M.
  7. Lecat, B.
  8. Olson, J.
  9. Rodriguez-Santos, C.
  10. Santini, C.
  11. Veale, R.
  12. Wilson, D.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2015

Pages: 83

Type: Book chapter

DOI: 10.1007/978-3-319-11797-3_52 GOOGLE SCHOLAR
Data source: Scopus