Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

  1. Orth, U.R.
  2. Stöckl, A.
  3. Brouard, J.
  4. Cavicchi, A.
  5. Faraoni, M.
  6. Larreina, M.
  7. Lecat, B.
  8. Olson, J.
  9. Rodriguez-Santos, C.
  10. Santini, C.
  11. Veale, R.
  12. Wilson, D.
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Argitalpen urtea: 2015

Orrialdeak: 83

Mota: Liburuko kapitulua

DOI: 10.1007/978-3-319-11797-3_52 GOOGLE SCHOLAR
Datuen iturria: Scopus