Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
- Cuesta-Valiño, P.
- Gutiérrez-Rodríguez, P.
- García-Henche, B.
Revue:
Technological Forecasting and Social Change
ISSN: 0040-1625
Année de publication: 2022
Volumen: 175
Type: Article
