Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

  1. Cuesta-Valiño, P.
  2. Gutiérrez-Rodríguez, P.
  3. García-Henche, B.
Journal:
Technological Forecasting and Social Change

ISSN: 0040-1625

Year of publication: 2022

Volume: 175

Type: Article

DOI: 10.1016/J.TECHFORE.2021.121382 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus