Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

  1. Cuesta-Valiño, P.
  2. Gutiérrez-Rodríguez, P.
  3. García-Henche, B.
Aldizkaria:
Technological Forecasting and Social Change

ISSN: 0040-1625

Argitalpen urtea: 2022

Alea: 175

Mota: Artikulua

DOI: 10.1016/J.TECHFORE.2021.121382 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus