Marketing in the public sectora roadmap for improved performance

  1. Vázquez Burguete, J. L. res.
  2. Gutiérrez Rodríguez, Pablo res.
Revue:
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

ISSN: 1865-1984

Année de publication: 2008

Volumen: 5

Número: 1

Pages: 85-86

Type: Critique de livre

DOI: 10.1007/S12208-008-0009-2 DIALNET GOOGLE SCHOLAR

D'autres publications dans: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

La source de données: Dialnet