Marketing in the public sectora roadmap for improved performance

  1. Vázquez Burguete, J. L. res.
  2. Gutiérrez Rodríguez, Pablo res.
Journal:
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

ISSN: 1865-1984

Year of publication: 2008

Volume: 5

Issue: 1

Pages: 85-86

Type: Book review

DOI: 10.1007/S12208-008-0009-2 DIALNET GOOGLE SCHOLAR

More publications in: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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