Marketing in the public sectora roadmap for improved performance

  1. Vázquez Burguete, J. L. res.
  2. Gutiérrez Rodríguez, Pablo res.
Zeitschrift:
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

ISSN: 1865-1984

Datum der Publikation: 2008

Ausgabe: 5

Nummer: 1

Seiten: 85-86

Art: Rezension

DOI: 10.1007/S12208-008-0009-2 DIALNET GOOGLE SCHOLAR

Andere Publikationen in: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing