FACULTAD DE CC. ECONÓMICAS Y EMPRES.
Centro
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Sonoma State University
Rohnert Park, Estados UnidosPublicaciones en colaboración con investigadores/as de Sonoma State University (4)
2024
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The impact of firmographics on philanthropic engagement in the global wine industry
Economics and Environmental Responsibility in the Global Beverage Industry (IGI Global), pp. 315-333
2018
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An exploratory examination of philanthropy in the New Zealand, Spanish and US wine industries
Wine Economics and Policy, Vol. 7, Núm. 1, pp. 35-44
2015
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HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
2012
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Using attribution theory to explain tourists' attachments to place-based brands
Journal of Business Research, Vol. 65, Núm. 9, pp. 1321-1327