Publicacions (35) Publicacions de CÉSAR SAHELICES PINTO

2024

  1. Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor

    Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 45-52

  2. Technology and digital transformation for the structural reform of the sports industry: Building the roadmap

    Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology, Vol. 238, Núm. 2, pp. 150-158

2023

  1. Aceite de palma y sostenibilidad: un estudio exploratorio sobre conocimiento y percepción por parte de los consumidores

    Responsibility and Sustainability, Vol. 8, Núm. 1, pp. 61-69

  2. Experienced vs. Novice Participants Perception of Overall Quality and Intention to Join in Future Sport Trials: Case European Duathlon Championship

    EJIHPE: European Journal of Investigation in Health, Psychology and Education, Vol. 13, Núm. 8, pp. 1395-1410

  3. Responsabilidad social corporativa del bienestar de Ikea

    Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, Vol. 10, Núm. 4, pp. 14-20

  4. Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women

    Responsible Consumption and Sustainability. Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer), pp. 229-247

  5. Teaching case: AIRBNB

    Casos De Marketing Público Y No Lucrativo - Casos De Marketing Público E Não Lucrativo, Vol. 10, Núm. 1, pp. 47-59

2022

  1. Make-a-wish y su estrategia de marketing

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 50-60

  2. The quality of rest and its relationship with physical activity practice during the COVID-19 lockdown in Spain

    Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 44, pp. 155-166

  3. ¿Se está digitalizando el deporte español? ¿Sabes cuánto?

    DEPORCAM: la revista del círculo de gestores, Vol. 60, pp. 44-45

2021

  1. ECOALF, pioneros en moda sostenible

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  2. Economía circular de H&M

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. Estar vivo es volver a fabricar emociones

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  4. Gossos: El hormigón no tiene sentimientos, pero ellos sí

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  5. Halo effect and source credibility in the evaluation of food products identified by third-party certified eco-labels: Can information prevent biased inferences?

    Foods, Vol. 10, Núm. 11

  6. La repercusión en la calidad de vida, salud y práctica de actividad física del confinamiento por Covid-19 en España

    Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 42, pp. 684-695

  7. Mamá, papá ¿qué comemos en el confinamiento?

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  8. Nuestro secreto. Áreas de vending

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  9. Self-determination, clean conscience, or social pressure? Underlying motivations for organic food consumption among young millennials

    Journal of Consumer Behaviour, Vol. 20, Núm. 2, pp. 449-459

  10. “Mirarte otra vez”: Cómo combatir el aislamiento a través de la solidaridad y la tecnología

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times