Publicaciones en las que colabora con JOSÉ LUIS VÁZQUEZ BURGUETE (10)

2022

  1. Make-a-wish y su estrategia de marketing

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 50-60

2020

  1. Heuristic thinking and credibility of organic advertising claims: The role of knowledge and motivations

    Sustainability (Switzerland), Vol. 12, Núm. 21, pp. 1-19

  2. SUSTAINABILITY, FOOD TOPICS AND WEBLOGS: DO THEY REALLY FIT?

    Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, Vol. 33, Núm. 1, pp. 9-24

2017

  1. Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo: una experiencia internacional de innovación docente

    Nuevos enfoques en la Innovación Docente Universitaria: III TeLe(In)2 Conference proceedings

  2. Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context

    International Review on Public and Nonprofit Marketing, Vol. 14, Núm. 3, pp. 375-390