Publicacións (120) Publicacións de PABLO GUTIÉRREZ RODRÍGUEZ

2024

  1. Estrategias de marketing para potenciar la felicidad de la mujer federada

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 145-164

  2. Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

    Management Decision

  3. La identidad visual y el naming

    Imagen corporativa: cómo influye en la gestión empresarial (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 166-195

  4. Proyecto colaborativo ‘AFIDEP_León’: divulgación en redes sociales sobre aspectos jurídicos y profesionales del deporte

    Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 349-356

  5. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

    Management Decision, Vol. 62, Núm. 2, pp. 381-402

  6. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  7. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

  8. The impact of corporate social responsibility on customer loyalty in hospitality business

    Quality and Quantity, Vol. 58, Núm. 3, pp. 2163-2181

2023

  1. Consumer Happiness: Origin and Develoment of the Concept

    Anduli: revista andaluza de ciencias sociales, Núm. 23, pp. 83-98

  2. Happiness and its relationship to expectations of change and sustainable behavior in a post-COVID-19 world

    Journal of Management Development, Vol. 42, Núm. 6, pp. 458-482

  3. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

  4. The Side Effect of Political Standing: Corporate Activism and Its Impact on Stock Returns

    Politics and Governance, Vol. 11, Núm. 2, pp. 138-146

  5. The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  6. Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. El comercio local y singular como generador de emociones en los consumidores

    El Happiness Management. Un cisne amarillo que vuela hacia el marketing social, la felicidad y el bienestar (Tirant Humanidades), pp. 229-258

  2. Evolution of mood states during the Covid-19 pandemic in Spain and its impact on happiness

    A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 115-137

  3. Sponsorship image and value creation in E-sports

    Journal of Business Research, Vol. 145, pp. 198-209

  4. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 458-473

  5. Why Do People Return to Video Platforms? Millennials and Centennials on TikTok

    Media and Communication, Vol. 10, Núm. 1, pp. 198-207

  6. Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

    Technological Forecasting and Social Change, Vol. 175