Publicacions en què col·labora amb Estela Núñez Barriopedro (10)

2024

  1. Estrategias de marketing para potenciar la felicidad de la mujer federada

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 145-164

  2. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

2022

  1. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 458-473

2021

  1. How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

    Frontiers in Psychology, Vol. 12

  2. Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review

    Frontiers in Psychology, Vol. 12

2020

  1. Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response

    International Journal of Environmental Research and Public Health, Vol. 17, Núm. 18, pp. 1-20

2019

  1. The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy

    Corporate Social Responsibility and Environmental Management, Vol. 26, Núm. 4, pp. 761-769

2013

  1. Posicionamiento del valor de marca de firmas de moda

    aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 7, pp. 8-19