![Foto de MARÍA CARMEN](/img/nophoto.png)
MARÍA CARMEN
RODRÍGUEZ SANTOS
PROFESOR CONTRATADO DOCTOR
Publicaciones (64) Publicaciones de MARÍA CARMEN RODRÍGUEZ SANTOS
2024
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Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor
Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 45-52
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Women's happiness and brand content marketing
Management Decision, Vol. 62, Núm. 2, pp. 450-470
2023
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Electroencephalography in consumer behaviour and marketing: a science mapping approach
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
2022
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Country image effects after the Brexit crisis. A cross-cultural comparison
Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513
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Revisiting the impact of perceived social value on consumer behavior toward luxury brands
European Management Journal, Vol. 40, Núm. 2, pp. 224-233
2019
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Clustering Spanish alcoholic beverage shoppers to focus marketing strategies
International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384
2018
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LUST Sex sells? Lust in fashion magazine advertising
SEVEN DEADLY SINS IN CONSUMPTION (EDWARD ELGAR PUBLISHING LTD), pp. 59-77
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What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!
Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905
2016
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Castilla y León
La actividad turística española en 2015: (edición 2016) (Asociación Española de Expertos Científicos en Turismo (AECIT)), pp. 229-236
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Castilla y León
La actividad turística española en 2014: Edición 2015 (Madrid : Síntesis : AECIT), pp. 243-252
2015
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HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
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Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 83
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Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol
Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892
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Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol
Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892
2014
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Castilla y León
La actividad turística española en 2013: (edición 2014) (AECIT), pp. 233-242
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
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E-WoM and 2.0 Opinion Leaders
Journal of Food Products Marketing, Vol. 20, Núm. 3, pp. 244-261
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What do we know about Europe?
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1007-1063
2013
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A CROSS-CULTURAL ANALYSIS ABOUT WHY YOUNG PEOPLE DRINK ALCOHOL
5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY