MARÍA CARMEN
RODRÍGUEZ SANTOS
Profesora Contratado Doctor
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Université de Genève
Ginebra, SuizaPublikationen in Zusammenarbeit mit Forschern von Université de Genève (1)
2015
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HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE