MARÍA CARMEN
RODRÍGUEZ SANTOS
PROFESOR CONTRATADO DOCTOR
University of Macerata
Macerata, ItaliaPublications in collaboration with researchers from University of Macerata (2)
2015
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HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
2012
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Using attribution theory to explain tourists' attachments to place-based brands
Journal of Business Research, Vol. 65, Núm. 9, pp. 1321-1327