MARÍA CARMEN
RODRÍGUEZ SANTOS
PROFESOR CONTRATADO DOCTOR
Asunción
Hernández Fernández
Asunción Hernández Fernández-rekin lankidetzan egindako argitalpenak (2)
2019
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Clustering Spanish alcoholic beverage shoppers to focus marketing strategies
International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384
2018
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What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!
Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905