Publikationen, an denen er mitarbeitet Asunción Hernández Fernández (2)

2019

  1. Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

    International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384

2018

  1. What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

    Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905