Publications in collaboration with researchers from Universidad de Alcalá (3)

2017

  1. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case

    Economic Research-Ekonomska Istrazivanja , Vol. 30, Núm. 1, pp. 290-301

2010

  1. EFECTIVENESS OF ANTI-DRUG CAMPAIGNS. AN EXPLORATORY ANALYSIS IN THE YOUNG SPANISH PEOPLE

    REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING

  2. El círculo de la credibilidad en los modelos de satisfacción de las administraciones públicas locales

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 245