MARÍA PURIFICACIÓN GARCÍA MIGUÉLEZ-rekin lankidetzan egindako argitalpenak (52)

2023

  1. La concienciación hacia el consumo responsable: ecoetiquetas, reclamos y requerimientos normativos

    Derecho, economía y empresa: cuestiones prácticas actuales (Colex), pp. 131-140

2022

  1. Ausonia y Carrefour: #LaCienciaEsPodeROSA

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 40-49

2021

  1. A Case Study of a Socially Responsible Entrepreneurship: The Local Action Group POEDA

    Social Innovation and Entrepreneurship in the Fourth Sector Sustainable Best-Practices from Across the World (Springer Nature), pp. 89-102

  2. A Case Study of a Socially Responsible Entrepreneurship: The Local Action Group POEDA

    Social Innovation and Entrepreneurship in the Fourth Sector: Sustainable Best-Practices from Across the World (Springer Suiza), pp. 89-102

  3. Becomely

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  4. COVID-19 Pandemic and Social Marketing: Enhancing Quality of Life in a Global Health Crisis

    Applying Quality of Life Research, pp. 73-115

  5. Internal corporate social responsibility for sustainability

    Sustainability (Switzerland), Vol. 13, Núm. 14

  6. Y ahora, ¿a quién llamo?

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  7. ¿Quieres un arma? Compra jabón

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

2020

  1. Modelos de negocio digitales. Cómo y por qué las startups baten a las empresas tradicionales Ignacio Somalo Pecina Ediciones Deusto (2020) I.S.B.N.: 978-84-234-3135-9

    Economía industrial, Núm. 417, pp. 181-183

  2. Sin popote está bien: SEMARNAT

    Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 91-101

2015

  1. Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain

    International Review on Public and Nonprofit Marketing, Vol. 12, Núm. 3, pp. 237-251

2014

  1. Revisión histórico – económica de la Responsabilidad Social de las Organizaciones

    Perspectivas en el estudio de la Responsabilidad Social Corporativa: Aplicaciones prácticas en Uruguay y España (Grupo Magro), pp. 311-346

2013

  1. Altruism or strategy? A study of attributions of responsibility in business and its impact on the consumer decision making process

    Economics and Sociology, Vol. 6, Núm. 1, pp. 108-122

  2. Tendencies in responsible consumer behavior: An analysis in Spain

    International Journal of Sustainability in Economic, Social, and Cultural Context, Vol. 8, Núm. 1, pp. 87-94

  3. The perception of sustainability in the university: Implications for undergraduates' attitudes towards responsible consumption

    International Journal of Sustainability Education, Vol. 8, Núm. 1, pp. 131-141

2012

  1. An analysis of the reasons attributed by Spanish undergraduates to CSR in organizations and its implications for consumer behavior

    Ekonomska Istrazivanja, pp. 69-82

  2. Analyzing patters of use of electronic books i a sample of Spanish undergraduates: implications for marketing in university libraries

    Proceedings 33rd Annual Conference of the European Group for Public Administration, Permanent Study Group Public and Nonprofit marketing, Bucharest, Romania, septembre 2011

  3. Entrepreneurial universities, entrepreneurial students: Higher education and creation of innovation in the Spanish area

    Universities, Cities and Regions: Loci for Knowledge and Innovation Creation (Taylor and Francis), pp. 268-288

  4. Entrepreneurship education in humanities and social sciences: Are students qualified to start a business?

    Business: Theory and Practice, Vol. 13, Núm. 1, pp. 27-35