Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women

  1. César Sahelices-Pinto 1
  2. Ana Lanero Carrizo 1
  3. Jose Luis Vazquez Burguete 1
  1. 1 Faculty of Economics and Business Sciences, University of León, León, Spain
Buch:
Responsible Consumption and Sustainability. Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Verlag: Springer

ISBN: 978-3-031-30741-6 978-3-031-30742-3

Datum der Publikation: 2023

Seiten: 229-247

Art: Buch-Kapitel