Narrativas del uso de la imagen de las personas negras en la publicidad francesa
- Kouadio Alexis Lally
- Miguel González-González
ISSN: 2343-6131, 2610-8046
Year of publication: 2024
Issue Title: La educación como eje de transformación social
Issue: 20
Pages: 385-398
Type: Article
More publications in: Encuentros: Revista de Ciencias Humanas, Teoría Social y Pensamiento Crítico
Abstract
In the French multicultural and migration context, the media construct and deconstruct identities according to the interests at stake where the figure of the black man has almost always been associated with negative stereotypes. However, in recent times we observe the image of the black man selling consumer goods, which does not stop raising suspicions among Africans who contemplate this change in attitude in astonishment. In this article we analyze, through ethnographic research, the story of these Africans and analyze the role of advertising and traces that still remain.