Big data in tourism marketing: past research and future opportunities

  1. Sofía Blanco-Moreno 2
  2. Ana M. González-Fernández 2
  3. Pablo Antonio Muñoz-Gallego 1
  1. 1 University of Salamanca, Salamanca, Spain
  2. 2 University of León, León, Spain
Revue:
Spanish Journal of Marketing - ESIC

ISSN: 2444-9709,  2444-9709

Année de publication: 2023

Type: Article

DOI: 10.1108/SJME-06-2022-0134 GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Spanish Journal of Marketing - ESIC

Objectifs de Développement Durable

Résumé

Purpose: The purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas have developed over a 27-year time period from 1996 to 2022. This study analyzed 1,152 studies to identify the principal thematic areas and emergent topics, principal theories used, predominant forms of analysis and the most productive authors in terms of research.Design/methodology/approach: The articles for this research were all selected from the Web of Science database. A systematic and quantitative literature review was performed. This study used SciMAT software to extract indicators. Specifically, this study analyzed productivity and produced a science map.Findings: The findings suggest that interest in this area has increased gradually. The outputs also reveal the innovative effort of industry in new technologies for developing models for tourism marketing. Ten research areas were identified: “destination marketing,” “mobility patterns,” “co-creation,” “gastronomy,” “sustainability,” “tourist behavior,” “market segmentation,” “artificial neural networks,” “pricing” and “tourist satisfaction.”Originality/value: This work is unique in proposing an agenda for future research into tourism marketing research with new technologies such as BD and artificial intelligence techniques. In addition, the results presented here fill the current gap in the research since while there have been literature reviews covering tourism with BD or marketing, these areas have not been studied as a whole.

Références bibliographiques

  • (2010), Annals of Tourism Research, 37, pp. 52, 10.1016/j.annals.2009.07.001
  • (2018), Tourism Management, 68, pp. 101, 10.1016/j.tourman.2018.02.020
  • (2016), Journal of Hospitality Marketing and Management, 25, pp. 1, 10.1080/19368623.2015.983631
  • (2004), Tourism Management, 25, pp. 723, 10.1016/j.tourman.2003.07.004
  • (2012), Expert Systems with Applications, 39, pp. 11349, 10.1016/j.eswa.2012.03.041
  • (2022), Technological Forecasting and Social Change, 178, pp. 121561, 10.1016/j.techfore.2022.121561
  • (2021), Tourism Management, 87, pp. 104377, 10.1016/j.tourman.2021.104377
  • (2022), Tourism Management, 88, pp. 104433, 10.1016/j.tourman.2021.104433
  • (2018), Asia Pacific Journal of Tourism Research, 23, pp. 423, 10.1080/10941665.2018.1466813
  • (2014), Economic Modelling, 36, pp. 220, 10.1016/j.econmod.2013.09.024
  • (2011), Journal of Informetrics, 5, pp. 146, 10.1016/j.joi.2010.10.002
  • (2011), Journal of the American Society for Information Science and Technology, 62, pp. 1382, 10.1002/asi.21525
  • (2012), Journal of the American Society for Information Science and Technology, 63, pp. 1609, 10.1002/asi.22688
  • (2001), Expert Systems, 18, pp. 19, 10.1111/1468-0394.00152
  • (2018), Tourism Management, 65, pp. 267, 10.1016/j.tourman.2017.09.010
  • (2021), International Marketing Review, 38, pp. 1267, 10.1108/IMR-07-2020-0172
  • (2015), Applied Geography, 63, pp. 408, 10.1016/j.apgeog.2015.08.002
  • (2012), Marketing Science, 31, pp. 493, 10.1287/mksc.1110.0700
  • (2020), Journal of Hospitality and Tourism Technology, 11, pp. 183, 10.1108/JHTT-07-2019-0101
  • (2021), Revista Cimexus, 16, pp. 9, 10.33110/cimexus160101
  • (2017), Tourism Management, 59, pp. 467, 10.1016/j.tourman.2016.09.009
  • (2011), Tourism Management, 32, pp. 16, 10.1016/j.tourman.2010.07.001
  • (2012), Journal of Hospitality and Tourism Research, 36, pp. 390, 10.1177/1096348010390817
  • (2020), Journal of Information Science, 47, pp. 340
  • (2022), International Journal of Hospitality Management, 100, pp. 103082, 10.1016/j.ijhm.2021.103082
  • (2003), Tourism Management, 24, pp. 25, 10.1016/S0261-5177(02)00050-X
  • (2020), Array, 6, pp. 100020, 10.1016/j.array.2020.100020
  • (2015), International Journal of Hospitality Management, 45, pp. 130, 10.1016/j.ijhm.2014.12.004
  • (2016), Annals of Tourism Research, 61, pp. 180, 10.1016/j.annals.2016.10.006
  • (2016), Information Technology and Tourism, 16, pp. 23, 10.1007/s40558-015-0033-0
  • (2015), Expert Systems with Applications, 42, pp. 6620, 10.1016/j.eswa.2015.04.043
  • (2015), Ecological Applications, 25, pp. 2153, 10.1890/15-0113.1
  • (2018), Tourism Management, 68, pp. 301, 10.1016/j.tourman.2018.03.009
  • (2022), Tourism Recreation Research, 47, pp. 277, 10.1080/02508281.2021.1948718
  • (2021), International Journal of Contemporary Hospitality Management, 33, pp. 2176, 10.1108/IJCHM-06-2020-0592
  • (2019), Tourism Management, 73, pp. 105, 10.1016/j.tourman.2019.01.021
  • (2020), Tourism Management, 77, pp. 104021, 10.1016/j.tourman.2019.104021
  • (2021), International Journal of Contemporary Hospitality Management, 34, pp. 231
  • (2016), Tourism Management, 54, pp. 321, 10.1016/j.tourman.2015.12.008
  • (2018), Journal of Destination Marketing and Management, 8, pp. 312, 10.1016/j.jdmm.2017.06.003
  • (2020), Journal of Destination Marketing and Management, 18, pp. 100469, 10.1016/j.jdmm.2020.100469
  • (2021), Tourism Recreation Research, 47, pp. 347
  • (2015), Tourism Analysis, 20, pp. 619, 10.3727/108354215X14464845877913
  • (2021), Telematics and Informatics, 61, pp. 101597, 10.1016/j.tele.2021.101597
  • (2006), Tourism Management, 27, pp. 781, 10.1016/j.tourman.2005.05.006
  • (2017), Journal of Travel Research, 56, pp. 957, 10.1177/0047287516669050
  • (2016), Journal of Travel and Tourism Marketing, 33, pp. 885, 10.1080/10548408.2015.1071688
  • (1996), Annals of Tourism Research, 23, pp. 151, 10.1016/0160-7383(95)00052-6
  • (2021), Journal of Destination Marketing and Management, 19, pp. 100532, 10.1016/j.jdmm.2020.100532
  • (2018), Tourism Management, 66, pp. 13, 10.1016/j.tourman.2017.11.001
  • (2020), Journal of Hospitality and Tourism Technology, 11, pp. 343, 10.1108/JHTT-12-2018-0118
  • (2020), Sustainability, 12, pp. 4737, 10.3390/su12114737
  • (2013), Knowledge-Based Systems, 43, pp. 112, 10.1016/j.knosys.2013.01.014
  • (2011), The Service Industries Journal, 31, pp. 1573, 10.1080/02642069.2010.485640
  • (2020), Industrial Management and Data Systems, 121, pp. 1375
  • (2020), Journal of Hospitality Marketing and Management, 29, pp. 39, 10.1080/19368623.2019.1595255
  • (2015), Journal of Destination Marketing and Management, 4, pp. 173, 10.1016/j.jdmm.2015.05.002
  • (2003), British Journal of Management, 14, pp. 207, 10.1111/1467-8551.00375
  • (2021), International Journal of Web Information Systems, 17, pp. 45, 10.1108/IJWIS-11-2020-0065
  • (2021), Sustainability, 13, pp. 3159, 10.3390/su13063159
  • (2019), Current Issues in Tourism, 22, pp. 1841, 10.1080/13683500.2018.1554625
  • (1995), International Journal of Forecasting, 11, pp. 447, 10.1016/0169-2070(95)00591-7
  • (2018), Tourism Management Perspectives, 25, pp. 147, 10.1016/j.tmp.2017.11.023
  • (2014), International Journal of Hospitality Management, 43, pp. 1, 10.1016/j.ijhm.2014.07.007
  • (2021), Journal of Business Research, 129, pp. 860, 10.1016/j.jbusres.2020.11.007
  • (2019), International Journal of Information Technology and Decision Making, 18, pp. 1469, 10.1142/S0219622019500305