Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

  1. Gutiérrez-Rodríguez, P.
  2. Cuesta-Valiño, P.
  3. Ravina-Ripoll, R.
  4. García-Henche, B.
Aldizkaria:
Management Decision

ISSN: 0025-1747

Argitalpen urtea: 2024

Alea: 62

Zenbakia: 2

Orrialdeak: 381-402

Mota: Artikulua

DOI: 10.1108/MD-04-2023-0541 GOOGLE SCHOLAR
Datuen iturria: Scopus