Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

  1. Gutiérrez-Rodríguez, P.
  2. Cuesta-Valiño, P.
  3. Ravina-Ripoll, R.
  4. García-Henche, B.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2024

Volume: 62

Issue: 2

Pages: 381-402

Type: Article

DOI: 10.1108/MD-04-2023-0541 GOOGLE SCHOLAR
Data source: Scopus