Approach to social media marketing strategies in different world regionsa descriptive study
- Luis Matosas-López 1
- Roberto Baelo Álvarez 2
- 1 Rey Juan Carlos University, Spain
- 2 University of León, Spain
- Jose Ramon Saura (coord.)
Éditorial: IGI Global
ISBN: 978-1-7998-8003-5
Année de publication: 2021
Pages: 261-285
Type: Chapitre d'ouvrage