Approach to social media marketing strategies in different world regionsa descriptive study

  1. Luis Matosas-López 1
  2. Roberto Baelo Álvarez 2
  1. 1 Rey Juan Carlos University, Spain
  2. 2 University of León, Spain
Book:
Advanced digital marketing strategies in a data-driven era
  1. Jose Ramon Saura (coord.)

Publisher: IGI Global

ISBN: 978-1-7998-8003-5

Year of publication: 2021

Pages: 261-285

Type: Book chapter

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