Place overbranding and how to prevent it: Combining two conceptual and methodological approaches
- Rozhkov, K.
- Khomutskii, K.
- Romanowski, R.
- Muniz-Martinez, N.
ISSN: 1352-2752
Année de publication: 2020
Volumen: 23
Número: 4
Pages: 979-999
Type: Article