Place overbranding and how to prevent it: Combining two conceptual and methodological approaches

  1. Rozhkov, K.
  2. Khomutskii, K.
  3. Romanowski, R.
  4. Muniz-Martinez, N.
Revue:
Qualitative Market Research

ISSN: 1352-2752

Année de publication: 2020

Volumen: 23

Número: 4

Pages: 979-999

Type: Article

DOI: 10.1108/QMR-12-2017-0180 GOOGLE SCHOLAR
La source de données: Scopus