Place overbranding and how to prevent it: Combining two conceptual and methodological approaches

  1. Rozhkov, K.
  2. Khomutskii, K.
  3. Romanowski, R.
  4. Muniz-Martinez, N.
Aldizkaria:
Qualitative Market Research

ISSN: 1352-2752

Argitalpen urtea: 2020

Alea: 23

Zenbakia: 4

Orrialdeak: 979-999

Mota: Artikulua

DOI: 10.1108/QMR-12-2017-0180 GOOGLE SCHOLAR
Datuen iturria: Scopus